Warner Music SG Partners With Affyn For Web3 Gaming Content Push

  • A custom song with bilingual artist J.M3 will be produced for Affyn’s new game.
  • Affyn will be revealing its new game at its keynote event, Evolution, on May 10.

Warner Music Singapore and Affyn, a prominent Singapore-based Web3 company, announced today that they are partnering to create new opportunities for artists and audiences in the gaming industry.

The deal aims to motivate and inspire creators to explore the endless possibilities of the Web3 gaming world, and provide everyone with unique experiences that have never been seen before.

Lucaz Lee, the CEO of Affyn, believes that this collaboration with Warner Music Singapore will represent a new era of digital content consumption. The collab will leverage Web3 technology to support musicians, artists, creators, and collaborators to deliver an even more immersive and interactive experience for the audiences, according to Lee.

We look forward to the exciting possibilities that this partnership will bring to our platform and to the wider entertainment industry.

Gerald Ang, the Managing Director of Warner Music Singapore, added that they are delighted to collaborate with Affyn. The Warner Music SG team is looking forward to exploring innovative and creative approaches to promote Warner Music Singapore’s artists by taking audience engagement to unprecedented levels. Looking to tap into new avenues, Ang said:

We can broaden our reach in ground-breaking ways. We look forward to continuing our close partnership with Affyn and identifying more exciting opportunities for collaboration.

Affyn will be revealing more details about its new game set to launch this year at their keynote event, Evolution, on May 10. As part of the partnership, Warner Music Singapore will produce a customized song featuring bilingual artist J.M3 (pronounced Jamie) for Affyn’s new game. In addition, she will also be performing as a main character via an avatar in the game’s trailer, creating an immersive audio-visual experience for fans.

In related news, J.M3, with her recent releases such as ‘Castle’, ‘Don’t lmk’, and ‘Hot Sauce’, will also be dropping her highly anticipated debut EP titled 180:Athena on all major DSPs on May 19.

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